The effects of customer perceived value and perceived innovation on green products
نویسندگان
چکیده
منابع مشابه
A Study on the Relationship between Consumer Attitude, Perceived Value and Green Products
Marketing literature reveals that perceived value is always considered to be of paramount importance when consumers purchase a product. In order to form a positive attitude towards green products resulting from a higher perceived value, the products proclaimed as green should incorporate the worth which consumers value the most while purchasing. The present study investigates whether there is a...
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15 صفحه اولa study on the relationship between consumer attitude, perceived value and green products
marketing literature reveals that perceived value is always considered to be of paramount importance when consumers purchase a product. in order to form a positive attitude towards green products resulting from a higher perceived value, the products proclaimed as green should incorporate the worth which consumers value the most while purchasing. the present study investigates whether there is a...
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ژورنال
عنوان ژورنال: Management Science Letters
سال: 2021
ISSN: 1923-9335,1923-9343
DOI: 10.5267/j.msl.2020.10.027